About Us

Sonic Automation, founded in 2010, is a leading and experienced distributor providing a ‘one-stop shop’ for Industrial Automation products, solutions and related services in Thailand. With expertise in a variety of products and industries, Sonic Automation provides value-added solutions to fit our customers’ goals.

Sonic Automation is part of Sonepar Group

Sonepar is an independent family-owned company with global market leadership in B-to-B distribution of electrical products, solutions and related services. Through a dense network of 100 brands spanning 40 countries, the Group has an ambitious transformation agenda to become the first global B-to-B electrical distributor to provide a fully digitalized and synchronized omnichannel experience to all customers. Drawing on the skill and passion of its 45,000 associates, Sonepar had sales of €23 billion in 2020. Sonepar makes its customers’ lives easier, over the counter, visiting customers, by phone or online, – however we’re needed. Sonepar’s ambition is to become “La Référence” - the standard-setter for all its stakeholders. www.sonepar.com

Sonic Vision
Sonic Automation aims to become Thailand’s leading value added distributor of Industrial Automation products and services.

Sonic Mission
To provide our customers with a superior one-stop industrial automation product solution, involving collaboration with our customers and supply partners to deliver the technical expertise to realise productivity improvements through intelligent manufacturing automation.

Sonic Values
Customer ⇉ Focus We Put Customers First
People ⇉ Our People Make The Difference
Integrity ⇉ We Act With Integrity
Accountability ⇉ We Are A Performance-Driven Company